Cost per lead is not the finish line
A low cost per lead can hide weak intent, duplicate records, unreachable contacts and sales teams spending time on the wrong conversations. Artegy treats CPL as one diagnostic signal inside a larger acquisition system.
The working scorecard includes contactability, qualification, response time, appointment progression, market and project fit, and the revenue stages available inside the CRM.
Creative is the targeting system
Platform targeting continues to broaden. The advertisement itself increasingly determines who stops, understands and responds. That makes creative strategy, variation and learning velocity central to performance.
We build a testing matrix around buyer tension, project proof, lifestyle context, price logic, urgency and format. Winning signals become a repeatable content system instead of a one-off ad.
Local execution, international demand
Dubai campaigns often need to balance UAE residents, regional buyers and international investors. Each market carries different objections, time zones, languages, finance assumptions and trust signals.
The media plan therefore separates demand by market logic while preserving one brand and measurement architecture.
- Meta and Instagram
- Google Search and Performance Max
- TikTok and short-form discovery
- LinkedIn for B2B and partner mandates
- Retargeting and lifecycle audiences